White Stuff was founded in 1985 by George Treves and Sean
Thomas - two ski buffs who first sold their 'Boys from the White
Stuff' T-shirts to pay for their skiing habit. 25 years on, and we now sell beautiful women's, men's, accessories and home stuff.
View our timeline here.
At White Stuff we believe in 'being different, making a difference and making the world a little happier'. We put
'happiness into every stitch' of what we do. We support local charities through the White Stuff Foundation.
All of our unique prints are designed by White Stuff. We love
colour, nothing shouty or brash (we don't want to dress like
our kids), and we don't do black. It doesn't make us happy.
We're obsessed with detail. Prints inspired by a notebook in
Tokyo, sausage dogs embroidered onto trouser pockets,
hearts etched into buttons on sleeves.
Our irreverent sense of humour can be found in everything we do, and it can be seen in each of our unique
White Stuff boutiques. They are more than just shops, they are places where people can meet and socialise.