Take a moment, now and let us guide you through the 'science bit'. Reading this section is more effective than counting sheep.

What are cookies?

We already know about the ones containing chocolate pieces but another kind of 'cookie' is a small text file that is stored on your computer by your web browser. These kinds of cookies are not computer programs, and they can't read other information saved on your hard drive. They cannot be used to spread viruses, or get a user's email address. All websites use cookies in different ways and for most they are essential in providing a better user experience when navigating around a website. They are completely anonymous and in most cases our cookies expire and delete themselves after a set period of time.

What sort of cookies do White Stuff use, and why?

Strictly necessary and performance related cookies
You may have noticed that when you've been away from our site and come back for another visit, anything you may have placed in your shopping bag is still there, or if you have logged in before we remember your name, this is because when you left our site earlier a cookie was stored on your computer which remembers this information.

In order to remember what you've done as you jump from page to page, we use a 'first party' cookie which deletes itself after you leave the site; For example if you add a lovely product to your shopping bag and clicked on the checkout to pay, without this cookie we wouldn't be able to remember what you'd added on the previous page meaning you wouldn't be able to buy anything!




This cookie is sent to you the moment you leave and stores your customer ID. This means that anything you've added to your basket will still be there when you return to the site (handy).


This cookie lasts for the duration of your visit and is erased when you close your browser. It tracks your movement within the site which means that you don't have to re-enter information you may have already given on a previous page. Without this cookie, anything you may have added to your shopping bag would be lost when you visited another page on the site.

Google Analytics

This allows us to compile general (not personal) anonymous user activity such as number of visitors, time on site, number of pages viewed, new/returning visitor ratios etc. This information can only be viewed by us and we use it to continually monitor the performance of the website and improve your user experience.

By shopping with White Stuff you are agreeing to the use of these cookies. If you do not agree to the use of cookies then unfortunately you will not be able to shop with us online (as our website, like most others, will not work without them!).

Functionality cookies
Whilst you are on our website, we use various tools to interact with you - for example writing product reviews, asking questions about our products or sharing your favourites on social media networks




These cookies are in use when you write a review of one of our products, making a comment or asking a question. These cookies ensure that you have a smooth experience when using our social interaction features, for example they kick in if you mistakenly try to review the same product twice

Social Media Sharing

These cookies apply when you 'like' one of our products or share it on a social network like Facebook or Twitter.

eDigital Research

In order to provide you with a better service, occasionally we'll ask you if you'd like to complete a survey. This cookie's sole purpose is to remember if we've asked you to do so recently, and it contains no personal information.

Targeting/marketing cookies
White Stuff has relationships with carefully selected and trusted marketing suppliers. Sometimes you might see White Stuff advertised on other websites, for example, showing the very same clothes you were browsing the other day. This is because a temporary cookie has been used to make the ad more personal to you. It is important to understand that these cookies are completely anonymous - they are only stored on your computer. No information is ever shared with other websites and you have the ability to opt out of targeted marketing.

White Stuff - Example Marketing Banner

To opt out of receiving White Stuff targeted advertising in future or to find out more, click the following link:

To learn more about behavioral targeting and advertising visit:

You have the right to ask for a copy of your personal information held by us. If you have any questions about this privacy policy, or the use of your personal information, or if you wish to request us to stop using your information in any way, please write to:

Customer Care White Stuff Limited
Canterbury Court
Kennington Park
1-3 Brixton Road

020 3752 5360

Or email them

(Updated 25/08/2015)

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