Zurück zu Entdeckenbehind the seams, Lost island printsWe love prints here at White Stuff,The Lost Island was based on an imaginary island paradiseShop Our Colourful New Collections Read More Interviews shop lost island see lost island editor's picks

Designed in house by our dedicated print team, original prints are at the heart of each and every one of our collections. For summer, Lost Island sees elephants and birds of paradise mixed in with bold, tropical florals. But just how do these magical prints come to life? Our Senior Print Designer, Leanne Taylor, tells us a bit about the process.

We love prints here at White Stuff and - in our biased opinion - the print team has one of the most fun and creative roles in the business! At the beginning of the season, we start by working into the mood board. The Lost Island was based on an imaginary island paradise full of exotic creatures and strong summer colours.

We begin sketching out ideas or brainstorming subject matter. We tend to use quite a lot of different techniques to create prints depending on how we want the final designs to 'feel'. For the Lost Island, we used various pens, paints, screen printing and block printing to build up the final designs. Once we have all the elements drawn or printed we work on scale and layouts and start thinking about what the final design may be used on.

At the beginning of this process we are able to be super creative, we always have the final products at the back of our minds but it's key that we have a little time to 'play' as this is when all the most exciting things happen. We will present the designs and work alongside the buyers and the designers to pair up prints with the different garments. Before the final products get to the shops there are many stages where we change colours, layouts and scales so they are perfect. A lot of care and attention go into each and every design, we love creating the designs and hope our customers enjoy wearing the prints as much as we love making them!

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