We admit it, we've all gone a little crazy for the Scandi chic home trend. Not in the minimalist, everything must be white kind of way, but in the laidback luxe kind of way. The proof? Our brand new homeware collection that's available to shop right now.
But we couldn't launch without a fanfare, and who better to pick the best bits, but Erica Davies, blogger, ex-fashion editor and our favourite Instagram homeware hero. Over to you Erica.
Blogger, Ex-Fashion Editor
If I hadn't spent the past 20 years as a fashion editor, I would have LOVED to be in home design.
It's an absolute passion, but it has taken a few house moves and a lot of décor mistakes to get to my current level of interiors confidence!
We moved out of London just over twelve months ago, into a fairly bland, new-ish build on the border of Essex and Suffolk. But I am relishing every minute of the design process of our new home – from going bold with colour, to knocking down walls – it's all adding layers of ‘us' to our home.
My blog, The Edited, has always been about the mix of affordable design and fashion, without losing any sense of style. And what I particularly love is finding a new brand, or a bargain buy that will excite my readers as much as it does me.
I love the bold use of texture on the cushions, while the marble platters and teacups will make every cuppa feel chic! So without further ado, here's my collection edit...
I need these cushions in every colour combination. The muted colour palette, combined with luxe metallic or tassel details feel super stylish and would look great in a variety of home styles.
The jute bag is easy way to add a touch of Scandi minimalism to your home. I love it used as a planter, but it would look equally great as a toy tub or even a sock sorter!
This jug is so gorgeous it's almost too nice to use in a practical capacity. Buy yourself some beautiful flowers and keep it out on display as a vase!
Making each cup of coffee special – these mugs come in the most sophisticated muted shades. I love the dip dyed effect, which makes them feel designer when they're really not.
The almost industrial, concrete-effect tray is a brilliantly practical size, but is also pretty enough to keep out on display.