One of the biggest fashion lies of all time? Beauty is pain. Beauty is not pain. Beauty is comfy shoes for women that you can hardly feel at all, shoes that don’t rub or blister, and definitely shoes that don’t pinch. Beauty is our women’s trainers that support you hitting new personal bests at the gym, or our adorable boots that you’ll practically live in over the cooler seasons. No matter how pretty they are, if all they do is cause you pain, it’s time to trade up (pro tip: that goes for any boys in your life too). Check out our low wedge shoes to see how footwear can be every bit as comfortable as they are cute, or take a twirl in a pair of our heels – shoes traditionally associated with nothing but blisters and aches – to uplift yourself and your confidence without the blood sacrifice.