Cookie Notice

We all love cookies, especially the ones containing chocolate pieces. And while we could write all day about these sorts of cookies, we’d probably get into trouble.

So instead, this Cookie Notice will explain to you what cookies are used on our website, what they are used for and what sort of steps you can take to manage them. It might not be as fun as the chocolate sort, but it is important, so take a moment to read this notice.

What are cookies?

A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalized service.

In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.

What sort of cookies do White Stuff use, and why?

Strictly necessary cookies

Strictly necessary cookies are placed on your compute to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them). The main strictly necessary cookies that we use are:

Provider name & cookie name	Function	Purpose
White Stuff (Intershop) CookieLaw	Cookie acceptance	This ensures our cookie banner is displayed on our website.
White Stuff (Intershop) SoftLogin LMSID LMUID pgid SecureSessionID ws-app-url-id ws-country ws-currency ws-locale	Basket	This remembers what you have in your basket so that it will still be there when you return to our site.
MaxMind	Geo location	This allows us to determine where you are browsing from so that we can direct you to the appropriate language website.
Attraqt recentlyViewed	Product display	This allows you to view and browse our products

Performance cookies

Performance cookies help us to ensure our website is operating smoothly and securely. They do this in a number of ways, for example:

by monitoring unusual site traffic, which helps us monitor and detect fraud;
by helping us understand which pages on our website are most and least popular, which helps us improve our site design;
by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.

The main performance cookies that we use are:

Provider name & cookie name	Function	Purpose
Optimizely end_user_id, bucket_map womensPage	Website optimisation	This allows us to improve the performance of our website by testing different website layouts and functionality and analysing the results.
Hotjar	Website optimisation	This allows White Stuff to understand the way our customers navigate our website by aggregating user information to provide heatmaps and analytics. It records your browser screen but does not record or store payment or password details. We use this information to help us improve our website design and performance.
Eggplant SCOGID SCOSID SCOSN	Website optimisation	This helps us monitor and improve our webpage speed.
Maru Matchbox, Hotjar en-persist, _cfduid, ecos.dt _hjid Eds _hjDonePolls _hjIncludedInSample	Online surveys	This allows us to display exit surveys, identify and prevent duplicate responses.
Bazaarvoice Version BVImplmain_site	Product reviews	This helps us deliver our customer and product review comment functionality, for example by identifying when you try to review the same product twice.
Google Analytics _utma, _ga, _gid	Website behaviour and acquisition detail	Google Analytics help us to understand our website's visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website. You can find out more by clicking http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html

Functionality cookies

We use functionality cookie to improve your White Stuff web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.

Functionality cookies are also used to provide you with White Stuff advertising when you visit other websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.

To learn more about behavioural targeting and advertising, visit: http://www.youronlinechoices.com/uk/your-ad-choices

The main functionality cookies that we use are:

Provider name & cookie name	Function	Purpose
Rakuten stc112173	Digital Advertising	Rakuten allows us to understand how our customers come to us from our affiliate marketing partners and helps us track the consumer journey across platforms. No personally identifiable information is recorded.
Fresh Relevance tms_VisitorID, tms_wsid, tms_ft	Abandoned basket	This allows us to remind you that you have products in your basket that you have not yet checked out.
Salesforce 1051680 _derived_epik	Digital Advertising	This allows us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to track the effectiveness of our email campaigns, to understand how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed.
Criteo UID EID cto_lwid	Digital Advertising	We use Criteo services to promote our products and services by serving you advertisements that may be of interest to you on the websites and mobile applications of Criteo’s partners. You can learn more, including how to disable Criteo services, by visiting https://www.criteo.com/privacy/
Google Bing MH MUID ANON CC _gcl_au	Digital Advertising	This is used for advertising, site analytics and other operational purposes.
Talkative talkative_close_time talkative_customer_journey_initial_time talkative_qos_bandwidth	Live chat	This enables the live chat and support function on our website.
BounceX bounceClientVisitXXXX bounceClientVisitXXXXv	Digital Advertising	This enables on-site personalisation and abandoned email marketing.

Social media sharing

Our website may contain links to third-party social media sites such Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.

Provider name & cookie name	Function	Purpose
Facebook fbp Instagram Twitter	Social Media	Social networking sites such as Facebook, Instagram and Twitter may send cookies that help them to show adverts from businesses and advertisers such as White Stuff in your social media feed, but only if your privacy settings within your social media account allows them to do so. Since we do not have any control over your social media privacy settings, we are unable to control these cookies. You can find out how social media providers collect and use your information, and how to manage your privacy settings by reading their privacy and cookie policies., for example by visiting: https://www.facebook.com/policies/cookies/ https://www.instagram.com/legal/cookies/ https://twitter.com/en/privacy
AddThis __atuvc	Social Media	This allows you to share your shopping experience with your social networks. You can opt out of these cookies by clicking http://www.addthis.com/privacy/opt-out

Managing your cookies

Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.

You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, then some of the basic shopping functionality of our website will not operate.

We will update this cookie notice from time to time, so please check back periodically to see any updates of changes.

This cookie notice was last updated on 4 October 2019.

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Cookie Notice

What are cookies?

What sort of cookies do White Stuff use, and why?

Managing your cookies