THIS IS OUR DENIM

Including our brand new styles. They look good, fit well and feel even better. All our women’s jeans contain certified organic cotton and recycled cotton. And our men’s jeans contain 99% certified organic cotton too.

The washing of our denim uses water free enzymes, and any wastewater from the production process is recycled and reused. This helps save on water usage during the manufacture of our jeans.

But there’s other stuff too. We’ve got different lengths, like petite and long. Different washes. And loads of shapes. Read this handy guide to find the fit you want. And then peruse our care guide after. (Because jeans like to be cared for.)

Our widest leg, now in a full-length version. Deep pockets make them look even more relaxed (and cool).

A new soft, barrel leg shape. You’ll want to show off your shoes.

New straight jeans where we’ve turned up the hem for you. How kind of us.

A relaxed, wide leg fit. They’re made from midweight denim so drape well.

THIS IS OUR MEN'S DENIM

New jeans with a straight leg and utility-style pockets and details.

Everyone loves these. Classic and popular. (How everyone wants to be.)

We heard you wanted better fitting slim jeans. We answered. These are slimmer in the thigh and taper from the knee to the ankle.