Sustainably Sourced Cotton

At White Stuff, we are committed to sourcing cotton ethically and sustainably. Our commitment is to only use sustainably sourced cotton by 2024. By working closely with our suppliers, we are delighted to offer organic cotton and Fairtrade Sourced Cotton products.

We are excited to start this journey and for you to join us, as sustainably sourced cotton becomes a bigger and more comprehensive offer, both online and within our shops.


The story of our Made For Change bag

Like many big ideas, it all started with a good cuppa, a good cup of chai to be exact.

Back in 2011, we had a thought... what if we use some of our unique fabrics for a collection of beautiful bags?

Not only that, but what if we support the lovely supplier in India who makes the bags for us by using the profits to help educate the children of his factory workers?

Turns out, that thought was a pretty good one and now all the profits from our Made for Change bags go towards scholarships for some of the kids whose parents work in that factory. From school fees to exam costs, the scholarships help give the children the leg up they need to reach their full potential.

Now, with over 1,300 scholarships so far, we'd say that was one memorable cuppa chai and one amazing bag. So snap up one of our new designs for £4.95 and help us carry on doing good stuff.

White Stuff Foundation Charity registration number 1134754


We believe in Doing Good Stuff wherever we are and this year you’ve helped us do just that.

Every day of the year we support lovely causes near you by partnering each of our shops with a small charity that's doing good stuff in your local area. And this year’s been no different.

Here’s a sneak peek at everything we’ve been up to in 2017!

The amount raised for our lovely charities since 2010.

We like our charities small and local, which is why you'll find one wherever we are, from the UK to Germany.

The amount of cake sold at our fundraising events this year!

The number of stylish dog bandanas that were made to raise money for our East Dulwich shop's local charity.

The number of miles we've run, walked, jogged, cycled or swum to raise money for our local charities.

How many of our Indian factory workers’ children we’ve helped to educate through the sales of our Made for Change bags since 2016.

The number of new rescue surf boards bought for Tenby Surf Lifesaving Club to help them keep their local beaches safe!

The amount raised for local charities through our sweet shop donations in the last year.

The number of new community gardens we've helped to fund to improve physical, emotional and social wellbeing for local communities.

The number of workers who are now benefitting from improved working conditions over the past year through our ethical sourcing initiatives.


We believe in Doing Good Stuff wherever we are and this Christmas we’ve designed four festive jumpers and tees to help us do just that, all year round.

Since 2010, you’ve helped us raise £2.6m for over 120 small, local charities. But we don't want to stop there.

This Christmas we want to raise £100,000 to help each of our local charities continue to do good stuff.

Every day of the week we're supporting lovely causes near you by partnering each of our shops with a small charity that's doing good stuff in your local area.

From helping to buy a minibus for a South London kids’ charity, to funding a brand new sand pit for nursery school children at Brunstane Mammas Club in Edinburgh, we've already done tones of good stuff, but buying one of these jumpers or tees means we can do a whole lot more.

So how can you help? Snap up one of our newly designed, festive jumpers for your mum, dad, son, daughter, grandson, granddaughter, in fact, anyone in the family, and all the profits will help us continue to do good stuff wherever we are.

So what are you waiting for?

Head to your nearest White Stuff shop to find out more about your local shop's charity and snap up one of our jumpers or tees.

Find out more about our charities

White Stuff Foundation
Charity registration number 1134754


From chai to charity, this is how Made For Change
bags and bunting were born.

Like many big ideas, it all started with a good cuppa, a good cup of chai to be exact.

Back in 2011, under the bright Indian sun, our founder sat down with one of our suppliers and talked about how we could give back to the children of the factory workers who create our beautiful dresses, skirts and tops.

Although education in India is free (and compulsory) for children aged 6-14, the country has the largest number of illiterate adults in the world and over 50% of children drop out of school by the time they're 14.

Knowing that this was on the minds of our factory workers, we set about thinking how we could we make a difference.

After seeing how much everyone loves our prints, we had a thought...

'What if, alongside creating our beautiful dresses, skirts and tops, we turn some of material into an on-going collection of beautiful bags?'

'Even better...we could then sell them and use the profits to go towards educating some of the kids of the brilliant people who work for us.'

Turns out, that thought was a pretty good one (as we like to think most of ours are) and in 2012 that idea became a reality.

So far the profits from our bags have raised funds for over 1,300 scholarships which pay for school fees, educational materials and exam costs - everything a child needs to reach their full potential.

And it doesn't stop there. We've now added roll-up bags to the mix, raising even more for scholarships in India.

Now that's what we call one memorable cuppa chai!


Back in the chilly winter of 2016, when we first decided to create a cashmere collection, we knew one thing - we only wanted to create a collection if we could make sure that the goats we used were happy and healthy.

"Easy!" you say - "Just give them some food and water and hey bingo, they're happy. Right?" Not so much.

As cashmere is made from the soft undercoats of cashmere goats - the special kinds you find in China and Mongolia - farmers either need to comb the goats by hand or shear them.

Shearing can be very stressful to the goats and robs them of their natural insulation, leaving them vulnerable to chilly temperatures and illness.

No-one wants chilly goats, that's why we've made sure that our suppliers can trace the yarns back to the very farm they came from and only use growers who keep their special goats happy and healthy using the Five Freedoms (upheld by the RSPCA) which makes make sure their livestock has:

Access to clean water and good food
An appropriate environment to live in
Access to veterinary care
Enough space to thrive and plenty of company
Decent conditions and treatment to maintain welfare

But it's not just about the goats.

By recycling 60% of the water used in the dying mills - the ones who look after the beautiful colours of our clothes - our suppliers are working hard to reduce their carbon footprint too.


We know what you're thinking, 'what is Doing Good Stuff and why do I want to read about it?'. Well, it's exactly what it says on the tin. It's about all the good stuff that the folk, from head office (AKA Casa del White Stuff) to your local shop, have been getting up to. From charity fundraising to engaging with ethical suppliers to create the latest collections.

For a long time we've been beavering away, quietly baking cakes, sewing animal bandanas, decorating bananas (yep, you read that right)...and did we mention the mannequin challenge? No we didn't. And we should have. Which is why we're going to be sharing the weird and wonderful ways that we've been doing good stuff right here every month, to inspire and at the very least amuse!

Why bother? We mean, of course it's 'good to be good' but there's so much more to it than that. We want to make a difference to the world around us. Not just with big words but all the little actions that add up to make a real difference to the people that matter, from the local charity organisations we support to you. Yes you.

So, stay tuned. You're going to want to read this!