We all love cookies, especially the ones containing chocolate pieces. And while we could write all day about these sorts of cookies, we’d probably get into trouble.

So instead, this Cookie Notice will explain to you what cookies are used on our website and what they are used for and what sort of steps you can take to manage them. It might not be as fun as the chocolate sort, but it is important, so take a moment to read this notice.

What are cookies?

A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalized service.

In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.

What sort of cookies do White Stuff use, and why?

Strictly necessary cookies

Strictly necessary cookies are placed on your compute to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them). The main strictly necessary cookies that we use are:

You can find out more about the cookies we use from the following table:

Provider name & cookie name



White Stuff (Intershop)

Cookie acceptance

This ensures our cookie banner is displayed on our website.

White Stuff (Intershop)


This remembers what you have in your basket so that it will still be there when you return to our site.


Geo location

This allows us to determine where you are browsing from so that we can direct you to the appropriate language website.


Product display

This allows you to view and browse our products

Performance cookies

Performance cookies help us to ensure our website is operating smoothly and securely. They do this in a number of ways, for example:

  • by monitoring unusual site traffic, which helps us monitor and detect fraud;
  • by helping us understand which pages on our website are most and least popular, which helps us improve our site design;
  • by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.

The main performance cookies that we use are:

Provider name & cookie name




Website optimisation

This allows us to improve the performance of our website by testing different website layouts and functionality and analysing the results.


Website optimisation

This allows White Stuff to understand the way our customers navigate our website by aggregating user information to provide heatmaps and analytics. It records your browser screen but does not record or store payment or password details. We use this information to help up improve our website design and performance.


Website optimisation

This helps us monitor and improve our webpage speed.

Maru, Survey Gizmo, Hotjar

Online surveys

This allows us to display exit surveys, identify and prevent duplicate responses.


Product reviews

This helps us deliver our customer and product review comment functionality, for example by identifying when you try to review the same product twice.

Fresh Relevance

Abandoned basket

This allows us to remind you that you have products in your basket that you have not yet checked out.

Google Analytics
_utma, _ga,


Google Analytics help us to track information about visitor numbers to our website. It tells us when you first visited our site, where you started your web journey, how often and for how long you browse our website.

You can find out more by clicking

Functionality cookies

We use functionality cookie to improve your White Stuff web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.

Functionality cookies are also used to provide you with White Stuff advertising when you visit other the websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.

To learn more about behavioural targeting and advertising, visit:

The main functionality cookies that we use are:

Provider name & cookie name




Digital Advertising

Rakuten allows us to understand how our customers come to us from our affiliate marketing partners and helps us track the consumer journey and across platforms. No personal information is recorded.


Digital Advertising

This allows us to provide you with personalised White Stuff adverts when you visit the websites of our affiliated partners, to identify which of our users visit our website as a result of this, and to measure the success of our digital advertising campaigns. You can learn more, including how to opt out, by visiting


Digital Advertising

This is used for advertising, site analytics and other operational purposes.

Social media sharing

Our website may contain links to third-party social media sites such Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.

Provider name & cookie name




Social Media

Social networking sites such as Facebook, Instagram and Twitter may send cookies that help them to show adverts from businesses and advertisers such as White Stuff in your social media feed, but only if your privacy settings within your social media account allows them to do so.

Since we do not have any control over your social media privacy settings, we are unable to control these cookies.

You can find out how social media providers collect and use your information, and how to manage your privacy settings by reading their privacy and cookie policies., for example by visiting:


Social Media

This allows you to share your shopping experience with your social networks. You can opt out of these cookies by clicking

Managing your cookies

Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.

You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, then some of the basic shopping functionality of our website will not operate.

We will update this cookie notice from time to time, so please check back periodically to see any updates of changes.

This cookie notice was last updated on 25th April 2018.