Cookie Notice

We all love cookies, especially the ones containing chocolate pieces. And while we could write all day about these sorts of cookies, we’d probably get into trouble.

So instead, this cookie notice will explain to you what cookies are used on our website, what they are used for and what sort of steps you can take to manage them. It might not be as fun as the chocolate sort, but it is important, so please take a moment to read this notice.

What are cookies?

A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalised service. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images. These allow us to measure engagement with the e-mails we send.

In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.

What sort of cookies do White Stuff use, and why?

Strictly necessary cookies

Strictly necessary cookies are placed on your computer to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them). The main strictly necessary cookies that we use are:

Provider name & cookie name



White Stuff (Intershop)

Cookie acceptance

This ensures our cookie banner is displayed on our website.

White Stuff (Intershop)


This remembers what you have in your basket so that it will still be there when you return to our site.

White Stuff (Azure)

User Session

This makes sure you have an uninterrupted experience on our site by always connecting you to the same web server.


Geo location

This allows us to determine where you are browsing from so that we can direct you to the appropriate language website.


Product display

This allows you to view and browse our products.

Performance cookies

Performance cookies help us to ensure our website is operating smoothly and securely. They do this in a number of ways, for example:

  • by monitoring unusual site traffic, which helps us monitor and detect fraud;
  • by helping us understand which pages on our website are most and least popular, which helps us improve our site design;
  • by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.

The main performance cookies that we use are:

Provider and cookie name




Website optimisation

This allows us to improve the performance of our website by testing different website layouts and functionality and analysing the results.


Website optimisation

This allows White Stuff to understand the way our customers navigate our website by aggregating user information to provide heatmaps and analytics. It records your browser screen but does not record or store payment or password details. We use this information to help us improve our website design and performance.


Website optimisation

This helps us monitor and improve our webpage speed.

Maru Matchbox, Hotjar

Online surveys

This allows us to display exit surveys, as well as identify and prevent duplicate responses.


Product reviews

This helps us deliver our customer and product review comment functionality, for example by identifying when you try to review the same product twice.

Google Analytics
_utma, _ga,
__gid, _uidga

Website behaviour and acquisition detail

Google Analytics help us to understand our website's visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website.

You can find out more by clicking html /gaConceptsCookies.html

Functionality cookies

We use functionality cookies to improve your White Stuff web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.

Functionality cookies are also used to provide you with White Stuff advertising when you visit other websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.

To learn more about behavioural targeting and advertising, please visit:

The main functionality cookies that we use are:





Digital Advertising

Rakuten allows us to understand how our customers come to us from our affiliate marketing partners and helps us track the consumer journey and across platforms.


Digital Advertising

This allows us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to track the effectiveness of our email campaigns, to understand how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed.


Digital Advertising

We use Criteo services to promote our products and services by serving you advertisements that may be of interest to you on the websites and mobile applications of Criteo’s partners. You can learn more, including how to disable Criteo services, by visiting


Digital Advertising

This is used for advertising, site analytics and other operational purposes.


Live chat

This enables the live chat and support function on our website.


Digital Advertising

This enables on-site personalisation and abandoned email marketing.



This cookie is used to provide support for the video player experience on our site.

Web beacon or
clear gif

Email performance

This blank image tells the sender of the email that the recipient has opened the email.

Images can be disabled in your email program. In most cases, open tracking is disabled by default in the email program and you would need to enable images to allow this type of tracking to work.

Social media sharing

Our website may contain links to third-party social media sites such as Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.






Social Media

Social networking sites such as Facebook, Instagram and Twitter may send cookies that help them to show adverts from businesses and advertisers such as White Stuff in your social media feed, but only if your privacy settings within your social media account allows them to do so.

Since we do not have any control over your social media privacy settings, we are unable to control these cookies.

You can find out how social media providers collect and use your information, and how to manage your privacy settings by reading their privacy and cookie policies., for example by visiting:


Social Media

This allows you to share your shopping experience with your social networks. You can opt out of these cookies by clicking

Managing your cookies

Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.

You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, some of the basic shopping functionality of our website will not operate. Pixels can also be disables at any time via your email provider settings.

We will update this cookie notice from time to time, so please check back periodically in order to ensure you are aware of the most recent version.

This cookie notice was last updated on 31 December 2020.