Once upon a time...

(1985 to be more precise)...in a far off land (the French Alps actually), two handsome princes (well, possibly not - more like ski bum Sean and catering student George) struck upon selling t-shirts and sweats to the mountain folk. Thus, White Stuff was born.

Since then many moons have passed, with much growing and much change. But, the enduring principles that guided the young fledgling from the start (to be better, to be different, to be original), remain as true today as they did back then - a time when the internet, mobile phones and sweet chilli crisps did not exist...

Our story
Ahh, now 'White Stuff' makes sense.

Ahh, now 'White Stuff' makes sense.

Ski Resort
White Stuff Original 1987 Tee

Original 1987 Tee

Ski Resort Slopes

There was a rush to buy 'Boys Of The White Stuff' Tees...