Our values define what sets us apart from the crowd; it's what's in our DNA.


  • We are always looking for new ways to make great things possible.
  • We are playful, surprising and unconventional.
  • Our attention to detail makes us stand out, up close.


  • We are collaborative and team-spirited.
  • We invest in relationships, through great conversations.
  • We are fun, friendly and genuinely interested in people.
  • Our charisma and warmth makes us appealing to others.


  • We are fair, caring and thoughtful, and always consider the consequences of our actions.
  • We care about the White Stuff community and the wellbeing of others.
  • We each act to make a difference.


  • We are brave and forward thinking.
  • We are capable and credible, and achieve what we set out to do.
  • We find our way around problems.
  • Our head may be in the clouds, but our feet are firmly on the ground.