We’re currently the UK’s biggest fashion retailer of Fairtrade sourced cotton. And we've partnered with Fairtrade to produce this range of shirts, tops, dungarees and dresses using the Fairtrade Sourced Cotton model.
Our commitment with Fairtrade supports the people at the beginning of the supply chain - the farmers who sow, grow and harvest the raw cotton. Fairtrade ensures that they earn a fair price for their cotton and a Fairtrade Premium. Farming communities can decide to use this Premium to invest in improvements like irrigation systems, schools and better access to doctors.