'The team always gets a bit competitive about cake sales – it's a race to who sells outs the first.'
Never let it be said that at White Stuff we don't love a slice of cake (or three), so when Jimmy from our Nottingham shop revealed that now it's getting competitive in the name of fundraising for PASIC we can't say we were surprised.
PASIC is the local shop charity for Nottingham and was originally set up as the Parents Association for Seriously Ill Children, a bit of a mouthful, so today they're simply called PASIC.
'As a parent led charity, our experience working with families over the past 40 years means we understand the needs of our families and the difficulties they face'
Louise Whittle from PASIC.
'The steady flow of fundraising from the White Stuff team throughout the year has meant we've been able to put on new activities whilst growing as a charity from three to four staff for the first time.'
But it's not just about cake. Our Nottingham team were the ones who sparked the idea last year's Are You Thready charity campaign.
'We came up with the idea to have customers take a piece of material home to create a design,' explains Jimmy. 'We then had one of our lovely customer hosts take the pieces home to create a quilt consisting of all the patch works from the customer. We then raffled it off. In total we raised £190, and was a brilliant way to get the word out about PASIC.'
As it stands, they've raised £10,000 for PASIC since they started working with them four years ago and Louise is pretty chuffed about everything they do.
As a result of the team's fantastic efforts, PASIC has been able to fund school holiday activities for children and young people with cancer and their siblings at times when things are very hard for families in many ways and they struggle with the hidden financial costs of cancer too.
'The best thing about our relationship with White Stuff's Nottingham team?' questions Louise. 'Teamwork and chance to work in partnership with such a lovely enthusiastic and amazing bunch.'