Into the blue...

...Destination Denim

For a fabric created pre 17th century, it goes without saying wardrobe staple denim has come a long way. Once you’ve found the perfect pair of jeans it’s like hitting the jackpot. But we’re not here to talk about ye ol’ faithful. No longer reserved for weekends and dress down Fridays at work, there’s more to denim than just jeans. From smart blazers to flattering pencil skirts and more, check out the 24/7 versatile must-haves, that never date.

The boyfriend jeans

What better way to kick off our whistle stop tour of denim, than with a pair of jeans. With their relaxed cut, boyfriend jeans nonchalantly go against the “gotta find the perfect fit” mindset and in fact are super flattering and effortlessly cool, which means confidence when wearing (high five to that!). Fancy going up a size? Go for it, it all adds to the casual vibe and earns you style points. The trick to nailing this borrowed from the boys look is to keep it simple and add a feminine twist. Team with a classic white tee, add heels, grab a handbag and bingo…elevated low key style, AM – PM!

The pinafore dress

With its minimal design and semi-fitted cut, this V-neck pinny is the perfect all year round casual dress. Great with sandals in summer, wear this versatile, sleeveless denim dress as it is or layered over a tee. And when the temperature drops, look to a roll neck as a base layer and team with knee high boots with a low heel for a dash of 60s retro charm. School runs, work, weekends, holidays and more, this wardrobe hero does them all.

The blazer

Looking to give jeans and chinos a smarter edge? A tailored jacket is always a great choice and instantly elevates any look. If you’re wondering “isn’t tailoring a tad too formal?”, worry not. With elastane for added stretch and comfort, this indigo jersey blazer is a modern, relaxed take on tailoring, ideal for both casual and smart outfits. For a fresh, crisp look that’s forever stylish, team this denim look blazer with white jeans and a Breton tee. Hello preppy chic!

The dungarees

If you’re a fan of an all-in-one, then you’ll be sure to love dungarees. A ready-made denim outfit that’s easier to manoeuvre your way round than a jumpsuit (we’ve all been there, haven’t we!) thanks to the quick release bib front, these dungarees are cut slim for a flattering fit and a sleeker look. Great in summer with a tee and trainers, wear with a shirt underneath and loafers for a smart twist. Take them into next season and wear over a roll neck with ankle boots when the temperature drops.

The culottes

Looking for a smart take on jeans? Denim culottes are ideal for summer. Cut wide and with a cropped leg, they’re a nod to the classic sailor trousers and the perfect starting point to both smart and casual outfits alike. Great now with a tee and sandals, pair these super versatile culottes later with a shirt, a knit and loafers for a look that says city chic.

The skirt

Dressed up or down, you can’t go wrong with a flattering A-line skirt, it’s a classic that never dates. And when in denim with pleats and utility style patch pockets, oozes effortless cool. Great for all occasions, for a modern day to evening look wear with a shirt and western boots, then team with a belted blazer in colder weather. Like the idea of a skirt but want to show less leg? Then check out our denim midi – it’s the hemline of the season.

The jacket

You can’t beat a denim jacket. The ultimate grab ‘n go layer, it’s forever in style and pretty much works with everything in your wardrobe. Smart, cazh and the fusion in-between, this hero piece does them all – sounds good right? This season, we’ve given this classic must-have a tweak with of the moment utility styling and a washed finished for a pre-loved feel, making it both comfy and stylish in equal measure. Great over tees and dresses, layer over knits in autumn and under coats in winter.