THE WS DENIM DIRECTORY
Fit, comfort and style. These are the qualities that have been at the absolute heart of our new men's denim range. From wash to wear, here's how we go about putting our spirit into the perfect pair.
Looking for a new pair of jeans is a serious business (just consider how much time you spend wearing them) so when you finally do decide to update your denim, nothing is more important than a great fit - so that's where we started. Our in-house Menswear Design, Technical and Buying teams spend hundreds of hours examining every aspect of what makes a jean fit and feel wonderfully comfortable, in fact, you could say it's become our obsession.
Whether you like your denim dark and inky or worn-in, we're constantly trying
out new washes to combine the best fits with these one-of-a-kind colours.
The darkest of our washes, our rinse wash
removes some of the dye to stop the colour
running but leaves a softer denim that
will gradually fade through general wear
Designed for that softer, 'worn-in' look,
it's ideal if you want to leave the
legwork to someone else.
Also known as denim with an 'edge',
our antique wash has an authentic
vintage feel with subtle fading on
the front and back.
The lightest of our denim colours,
our grey wash uses the same
process as our other indigo dye
styles but with a super-soft,
warm-weather feel to it.
The most versatile item in any man's wardrobe, our new denim edit can
be dressed up or down, whatever the weekend throws your way.
TRY OUT THE TURN UP
Roll up our Gin Slim to no more than a three finger width and wear with our white Billy Henley tee for a dose of laid-back weekend style.
SMARTEN UP WITH A WAISTCOAT
Allow our Whiskey Straights to fall just below the heel top of your favourite brogues and pair with a waistcoat, shirt and tie for a new take on smart-casual..