THE WS DENIM DIRECTORY

Fit, comfort and style. These are the qualities that have been at the absolute heart of our new men's denim range. From wash to wear, here's how we go about putting our spirit into the perfect pair.

Looking for a new pair of jeans is a serious business (just consider how much time you spend wearing them) so when you finally do decide to update your denim, nothing is more important than a great fit - so that's where we started. Our in-house Menswear Design, Technical and Buying teams spend hundreds of hours examining every aspect of what makes a jean fit and feel wonderfully comfortable, in fact, you could say it's become our obsession.

Whether you like your denim dark and inky or worn-in, we're constantly trying out new washes to combine the best fits with these one-of-a-kind colours.

Just like all our menswear, we've gone big on the little things. From our White Stuff branded studs and rivets inside and out, to our high quality, mid-weight European denim, our attention to detail is what sets us apart from the crowd.

The most versatile item in any man's wardrobe, our new denim edit can be dressed up or down, whatever the weekend throws your way.

TRY OUT THE TURN UP

Roll up our Gin Slim to no more than a three finger width and wear with our white Billy Henley tee for a dose of laid-back weekend style.

SMARTEN UP WITH A WAISTCOAT

Allow our Whiskey Straights to fall just below the heel top of your favourite brogues and pair with a waistcoat, shirt and tie for a new take on smart-casual..

SUMMER PROOF YOUR DENIM

Throw on a shirt and tailored blazer over our Gin Slim fit style and swap out your brogues for a pair of desert boots when the sun shines.