THE DENIM FIT GUIDE
Our jeans were always good, right? But now they’re even better. There are new styles, new details, new fits. And we’ve made this handy guide to help you decide which pair you want. It’s got facts, fit tips, and its 100% non-faff. (We love everything non-faff.)
If a latte on a Saturday morning was a pair of jeans. Our weekend jeans are relaxed all the way through the leg, look great with the hem turned up and are made with added TENCEL™ Lyocell to give a bit of drape and a really soft feel. (Which is very nice.)
As classic as they come. Fitted at the hip and then relaxes from the thigh. They’re made with 79% organic cotton and the wash gives them that proper denim, lived-in look. (And you’ll be living in them too, we suspect.)
If slim jeans and straight jeans had a baby. These are fitted at the top to the thigh, and then they relax from the knee. So a bit more fitted than our Charlie jeans, but still that straight leg look. They’re made with 74% organic cotton. And are super versatile (like the kind of versatile that works from brunch to a nice pinot noir at night).
The answer to how to look cool and comfy. (Because you’ll actually feel it.) These taper and have a slightly shorter leg, so are ideal for showing off your trainers. Or nice flats. Or little heel. They’re great for dressing up. And they’ve got a bit of added stretch. (Told you they were comfy.)
Retro style. Without the embarrassing flashbacks. Our Ayla jeans are a wide leg (as you can see) and they’re made from a midweight stretch denim, so drape nicely and have a soft feel. They contain 79% recycled cotton. And while this shape may feel a bit like an idea recycled from years gone by, it's very in right now. (Funny how things come back around.)
Big jeans. Big dreams. Or so the saying goes (we think). Our Tia jeans are a similar vibe to our wide leg ones but they’re even wider and they’re cropped, too. So they’re great for showing off your shoes and giving off that cool, casual vibe. The one that says yes, I’ve noticed that these have deep front pockets (not the usual five-pocket design you see on jeans) and so I’m going to put my hands in them and feel cool.
Noughties but nice. The bootcut is back and it’s cut boot-ier than ever. They’re good if you want to balance out your hips. And they’re long enough to actually drape over boots (if you're in a Shania Twain kind of mood). They’re made with stretch denim, from a slim leg to a gentle hem flare. Let’s go girls.
Skinny jeans aren’t going anywhere. Apart from to the shops, or your neighbour’s nibbles and drinks thing, or wherever you want to wear them. Ours come in fitted denim with two-way stretch so they’re snug but still really comfy. And they’ll keep that slim fit. They’re also made from entirely organic and recycled cotton. (Mention that to your neighbour.)
For when you want to feel like you’re still on the sofa. These look like jeans but feel like leggings. They’ve got an elasticated waist (comfy points), stretch (more comfy points) and are lightweight (bingo). Our light, black, mid and dark denim ones are made with 21.5% CiCLO® synthetic fibres, which biodegrade at rates comparable to wool to help reduce plastic microfiber pollution.