THE STORY BEHIND THE SHOTS

Down a mews courtyard in Shoreditch there’s a studio brimming with activity. Cameras clicking. Studio lights flashing. And at the centre of it all, Beth. One of our customers who’s starring in our spring campaign shoot. ​

HOW IT STARTED

“How am I here?” Beth says with a smile. “I was on Instagram scrolling through and a White Stuff post came up looking for their next model. And I’ve been following the Sylvia campaign which I thought was fantastic. So I showed the post to my daughter and it was kind of like ‘oh go on then. You’ve got nothing to lose’. ​

So I sent a photograph off and rolled with it. And I’m so pleased I did. It’s been a really, really good experience.”

“I love clothes. I always have since I was little,” Beth says. She’s a busy mum, just qualified as a counselor and used to be an image consultant, helping people learn how to dress for their body shape, size and colouring. She’s a big believer in getting joy from what you wear. ​

And when she’s not modelling (this is her very first time), she’s playing table football with her family, walking the dog, paddle boarding, dancing (specifically to ABBA) and casually snooping on Rightmove for houses in her beloved Anglesey. And shopping for clothes of course.