Launched in 1985 and with over 130 shops across the UK and another 8 internationally, we are an ethically responsible, international lifestyle brand with an informal outlook on life. Our vision is to be better, to be different and to be original.

Creating responsibly runs through everything we do. We want to make a meaningful difference by connecting people, enhancing communities and creating our beautiful products in a way that benefits those around us. To achieve this, we focus on four key areas: our community, our people, our supply chain and our environment. By actively engaging our customers, teams, suppliers and communities we make sure that we are all creating responsibly.

And we're a creative bunch in every sense of the word. Not only creating our unique products, but also in the way we design our shops, market our business and talk to our customers through our seasonal conversations.

Known for our unique and original prints, we're full of character, continually evolving and have quality at the heart of everything we do. If you're interested in selling our clothes within your business, here are a few pointers to help you on your way:



We love busy market towns as many of our customers are based nearby, so if your business is situated in one, that's a big tick. As a characterful retailer that stands out from the crowd ourselves, we are also partial to stockists that have some character to them, as well as having excellent customer service and a well merchandised store. We like to see our customers as part of our extended White Stuff family, so expect our stockists to have a similar attitude. Charity work and our ethical values are very important to us and we would like that to be understood by our stockists, as well as shared with customers.



Our product is unique and different from other brands, from our exclusive in-house designed prints and use of colour to our seasonal collections and collaborations with up-and-coming talent. We are an established but still developing brand that will grow our business alongside our stockists. We will nurture our wholesale relationships as we do our customer relationships. We put the customer at the heart of everything we do and truly care about our stockists, our suppliers, the charities we support and the environment. In return, White Stuff customers are very loyal and supportive and will be a real bonus to your business. If you'd like to hear more about becoming a White Stuff stockist or if you have any questions and fancy a chat, please get in touch with our wholesale team by email at [email protected]