THIS IS
OUR DENIM

INTRODUCING

Meet some friends of ours. Like Jordan who we first bumped into in Dulwich. Isser who we met in Bath. Sue and Charlotte. They're modelling our new denim. Read more

THESE ARE OUR NEW MODELS

a woman walking in front of a pink background wearing metallic boots, a green floral printed dress, blue denim jacket and a brown suede shoulder bag

BRIGHTEN UP

a woman stood up wearing light denim turn up jeans and a pair of brown and white slip on heeled mules

LEGWORK DONE

A LITTLE BIT ABOUT WHITE STUFF

We make distinctive clothes, designed in house. Obsessing over quality, sustainable fabrics, great fit, and those unique details that matter. Because life would be dull if we all looked the same.

We've got women’s clothing, men’s clothing, footwear and accessories for spring and beyond. Like our White Stuff swimwear and beach collection. We’re picturing it with a sun lounger and a great book. Maybe an ice-cold glass of rosé. You get the idea.

There are really pretty swimsuits, that come in comfy shapes with nifty features. Bikini sets and tankinis to go with cute beach cover ups and floaty beach kimonos.

Everyone loves linen in summer. Our linen edit has cool, easy separates like linen trousers, relaxed linen tops and throw-on linen tunics. Need something a little smarter? We’ve got lightweight linen jackets and soft linen shirts too.

We're known for our dresses. Fit, fabrics, prints and the extra little details. There are denim dresses and comfy jersey dresses. Shirt dresses can be dressed up or down and linen dresses which are ideal for when it’s really hot. We've got petite dresses, plus midi and maxi dresses so you can find just the right length.

For breezier days, a good pair of jeans goes a long way. Add one of our tops and t-shirts and a pair of sunglasses and you’ll look effortlessly pulled-together (even if you only spent five minutes getting ready). The White Stuff jeans collection has loads of shapes, from classic straight and skinny styles to relaxed wide leg and weekend-y barrel jeans. Cropped jeans and denim skirts offer something a bit different, and a denim dress always looks good with a touch of jewellery, and some heeled sandals. We’ve got men’s jeans too, plus versatile denim jackets that are perfect for those ‘maybe I’ll take a jacket’ evenings.

At the heart of White Stuff, we’re about trying to do the right thing by the planet and its people. We’ve always tried to use more sustainable materials wherever we could. According to Fairtrade, White Stuff is currently the UK’s biggest fashion retailer of Fairtrade Sourced Cotton. We donate at least 1% of our profits to charity every year, and we also like to champion our community by celebrating customers in our marketing campaigns.

In our White Stuff online shop, you can browse the latest collections, inspiration and interesting things to read (and of course the White Stuff sale). We hope you like what you find.