Denim

Denim

I’m 98% recycled water.

I’m 85% air dried.*

I’m 100% great fit.

More style, less waste. Sounds good right? Meet our new range of great fitting jeans with a conscience, created by one of the world’s cleanest and most sustainable factories.

I’m sustainable*

85%Air Dried*

98%Recycled Water

100%White Stuff

*Our boyfriend jeans aren't air-dried but they are made with 40% fewer chemicals and up to 80% less water than regular jeans. Now there's a boyfriend you'll definitely want to take home.

I’m great fit

Skinny Leg Jeans

skinny leg

Skinny Leg Jeans
Shop Denim

boyfriend leg

Boyfriend Leg Jeans
Shop Denim
Boyfriend Leg Jeans
Straight Leg Jeans

straight leg

Straight Leg Jeans
Shop Denim

straight leg

Straight Leg Jeans
Shop Denim
Straight Leg Jeans
Slim Leg Jeans

slim leg

Slim Leg Jeans
Shop Denim

I’m community

Katherine - Captain Of The Thames
I’m Katherine
Captain of the Thames
Sara - Macrame Artist
I’m Sara
Macrame artist
Karina - Ceramic Artist
I’m Karina
Ceramic artist

Meet the people doing good stuff in our denim.

Shop Denim