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Fairtrade
According to Fairtrade, White Stuff is currently the UK’s biggest fashion retailer of Fairtrade Sourced Cotton. Fairtrade sourcing supports the people at the beginning of the supply chain, so that the farmers who sow, grow and harvest the raw cotton have decent and safe working conditions. It means they earn at least the Fairtrade Minimum Price for their crop (to protect against market fluctuations). They also earn the Fairtrade Premium -- additional funds that farmers’ cooperatives spend on things like schools for their children, better irrigation systems, better access to doctors and better quality seeds.
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